|Strategies for Asia Pacific (3d Edition, 2006)
Stresses the importance of the Asia Pacific region in the context of international strategies of the firm, applying selected concepts and theoretical frameworks of international business strategy to the Asia Pacific region.
Case histories of Western business successes and failures in the region illustrate chapters on Asia as a market, Asian business logic, and country-based and global partnerships.
Of interest to Western managers doing business in Asia. Can also be used as a text for business courses on Asia at undergraduate and MBA levels.